schades

Being in marketing, I always get asked ‘how do you attract customers?’ (usually from sales people). This is a question I receive a lot and my point of view may be diverse.  I believe there is more value in building relationships first. Why relationships? Because relationships are built on trust and that’s where the value is created and nurtured.  The industry your business is in plays a major role in determining your target audience and how to attract them. For example, doctors, civil engineers, and contractors are different from travel agents, insurance advisors. B elow, I’m going to look at a few methods that could help you attract customers to your business in any industry. As it goes without saying, businesses already have a clear understanding of their target audience. But recognising the difference between your online and offline prospects is important. Understanding what your customers want is how you can create a positive customer experience which in turn leads to a p...

I always encourage companies to have a presence on social media and oftentimes I get a fazed reply as to why they don't think it's that important. Granted, it is time consuming, you can't really measure a return on investment, and it's a crowded space to be in. I believe social media is important because of its reach, its massively diverse audience and the ease in which you can engage with people (to name a few). That, to me, is why you should use social media to your advantage. That's where schades steps in - we're here to take a look at how you can use social media to grow your business, enhance your existing social media strategy to target customers or to even access new markets. Today, it's very difficult to just buy a product or service without looking at reviews or seeing how other users rate the brand first. Having said this, work on how you can build trust on the platforms. All the content on your profiles should aim to be engaging, unique, relatable...