schades

Hi there, Hope you're having a great day! I decided on this basic blog post because I have heard so many people say 'I don't know anything about marketing' which I think is untrue. Any one who talks about a product, service or even an experience with a brand is marketing. Coming closer to an organisational setting, internally there's always going to be the rift between sales and marketing. Sales teams always expect more leads from the marketers and the marketing team expects the salesperson to sell better. But marketing isn't only for generating leads. Fundamentally, I believe marketing is the process of attracting customers to your brand. Marketing doesn't stop there though and there's so much more to it. Any action to create a relationship with a customer is marketing. Networking at events, thank you emails, webinars, meetings with clients, lunch and learns, social media posts, blog articles, websites, Facebook pages, etc. All these come...